How to match yellow: the vitamin color of summer 2024

"The sun is blinding me and going to my head, a sun, a brightness that I can only call yellow, sulfur yellow, lemon yellow, golden yellow. It's so beautiful, yellow!" – Vincent van Gogh

Can you imagine something more summery, sunny and fresh? If there is a color that deserves the title of must-have for this summer 2024, it is definitely yellow. Intentionally light, yet with a powerful representation, with its vibrant tone full of positivity, it was also the theme color of this 106th edition of Pitti, which decreed its absolute consecration.

Photo by Official Pitti Mediapress

In the hottest season of the year, in fact, we can definitively say goodbye to the Barbiecore trend (even if some hints of pink in other variations remain) and dedicate ourselves to this inclusive nuance, suitable for both women's and men's wardrobes. But what has allowed yellow to forcefully come back into fashion? We'll reveal it to you starting from the beginning.

The story of yellow between dawns and sunsets

Photo by Sergey Pesterev

Since the beginning of time, yellow, one of the three primary colors, has been a shade capable of intriguing and captivating humanity. In fact, studying its genesis, we realize how its implications have often changed over the centuries, taking on sometimes unusual symbolisms and meanings.

The etymology of the term derives from the Proto-Germanic “gelwaz”, which takes up the Latin “galbus”. These words recalled a sort of pale green, whose evanescence appeared bright and shining. At the same time, the root “-ghel” also referred to the act of screaming. Is it a coincidence that “giallo” in English is translated with the term “yellow”, similar to the verb “to yell” which means “to shout”?

The dawn of yellow belongs to prehistoric cave art and ancient Egypt , where the pigment was obtained from orpiment (arsenic sulfide crystal). They considered it a precious extract, which is why it was also preserved in Tutankhamun's tomb. In the Bible, however, it was associated with divine light, while Buddha dressed in this color, defined as "of enlightenment and asceticism", to make explicit the reference to wisdom and humility. During the Roman Empire it became the color intended for brides' veils, the flammeum , a symbol of purity.

In the Middle Ages, the possibility of extracting color from saffron and Lima beans was discovered, and it was here that this color took on a social connotation. At first, it was used for noble clothing or for sacred vestments and was present in quantity in religious paintings to emphasize the link with the afterlife. Later , we witnessed the decline of yellow: it became the means to brand the marginalized such as vagabonds , decreeing their decadence. Its negative connotation remained such until the 19th century, when its aesthetic function made it one of the colors chosen by the Impressionists and Expressionists. Among the post-Impressionists, we remember Van Gogh (cited at the beginning of this article) with his “Sunflowers” ​​and “The Yellow House”, works that rewrote the laws of iconoclasm regarding this color.

In fashion, however, it remained little used. Synthetic dyes began to appear and chemically produced yellow faded extremely easily. We can trace its new rise during the twentieth century where , according to Pastoureau (from the book “Yellow. History of a Color”), through sport a legitimization of chromaticism began . Just look at the Tour de France jersey or the tennis balls that turned yellow in 1972 and the way in which athletes began to appropriate the color. This opened the doors of the Fashion System to yellow and since then we have never stopped loving it.

Emotions in Yellow: What It Makes Us Feel According to Neuroscience

Photo by Bram

If we were to identify an “absolute power” of yellow, it would be its ability to regulate our respiratory system. Its more subtle variants cause a calming effect on the psyche that slows down ventilation, the brighter ones activate vitality by stimulating the heart rate, blood pressure and even the body’s metabolism. Finally, the more olive-colored ones can lower the sensation of hyperactivity, triggering the same reactions as twilight luminescence.

It is a color that puts us in a position to evaluate our light and dark sides and confront our most fluctuating emotions. The reason is that yellow speeds up the neural processes connected to decision-making, helping us to focus on our goals and make choices.

It is therefore considered the key shade to enhance our talents. According to the Chromatics, it promotes concentration, making it suitable for study moments. No less important, it instills happiness, joy and protection, allowing us to lighten our mood and transmit optimism.

Three good reasons to wear yellow

Photo by Apaha Spi

The study of "Psychology of Color" helps us understand the importance of shades in the surrounding environment, especially when it comes to interacting with others. It is essential to understand the message we want to communicate and what is the most appropriate clothing for each situation. Yellow is a very strong color, with which you will have the opportunity to emphasize 3 key aspects of your personality:

1. “Think outside the box” - people who usually wear yellow clothes are usually distinguished by a strong, open and creative personality. It denotes the typical qualities of a leader , his charisma and the desire to emerge, for this reason it is not suitable for introverts and those who are overwhelmed by shyness;
2. Lightness - yellow immediately reminds us of sunlight, so it pervades us with an unparalleled charge of energy. It shows the desire to think positively but also the pleasure of interacting with others and experiencing social life ;
3. Self-esteem and freedom of expression - according to psychology, this color weaves specific links with self-efficacy and personal ambitions. It is particularly loved by ambitious people, who appreciate challenging themselves through complex projects. In Eastern philosophies, it also represents the third chakra corresponding to the central area of ​​the body. It is associated with self-esteem and personal power, denoting a person who has strong self-confidence . In this vision, it strengthens aspirations and the ability to communicate ourselves in an authentic way.

Expressing yourself in yellow means existing. Sociological research has shown that it is a color that is highly appreciated by people, but it should be used for free-time occasions and creative contexts, where we can unleash our full style. It is not suitable for job interviews or gala evenings because it could trigger the feeling in the interlocutor that we are trying to dominate others , in environments where attention to hierarchies is fundamental.

Yellow and color harmony: which shade enhances you?

Photo by Copper and Wild

Yellow is a magnetic color but if you choose to wear it you have to be very careful. To be sure not to make a mistake you can follow color harmony. This discipline teaches us to find the most suitable palette for our wardrobe or makeup, based on personal color characteristics (the color of the eyes, hair and complexion). It then divides individuals into categories called "seasons". By following these inputs it will be very simple to enhance yourself, choosing only the colors that adapt well to the tones that mother nature has given you.

To help you select the right shade for you, here's a clever recap.

• Lemon yellow: this type of yellow is bright and lively, perfect for people with fair skin and warm tones. Suitable for bright and absolute springs , for those with blonde or light brown hair;
• Mustard Yellow: Mustard yellow is rich and dense, so it pairs well with warm skin tones. It is appropriate for those with olive or dark skin and brown or black hair. For these reasons, it is preferable if you are a deep soft autumn or a light soft autumn ;
• Yellow ochre: it exudes the vibes of an earthy nuance, which pairs well with golden complexions. It is suitable for absolute autumn where the undertone is warm, the chromatic value is dark, the intensity is low but none of these elements prevail over the others;
• Golden yellow: being a rich and full-bodied shade it enhances the warm undertones of the skin. With this variant, people who correspond to the deep autumn will be rewarded ;
• Pastel yellow or canary yellow: we are talking about delicate and bright shades, which go well with pale and pink skin with cold tones. It enhances the combinations between blond hair and light eyes, therefore the spring light ;
• Neon yellow: it is bold and charismatic. It suits pale skin and cold tones but also dark hair. It is particularly accessible to winter women, as is lime yellow , which is very close to green.

Unleash your desire for yellow with T-Switch

What's better than getting carried away by an explosion of color in the summer? Wherever you're going, yellow is a radiant style choice: it's bright and cheerful, perfect for those who love to explore new shades of fashion.

With the T-Switch sneakers you will have the opportunity to interpret one of the unmissable trends of this season. With a simple switch , the strap and the tongue can adapt to your personality. Whether you are looking for a casual but gritty look or a more impactful and refined one with our T-Kits in shades of yellow you will never go wrong.

How to match the T-Switch in the yellow variations

Our T-Switches are not only beautiful but also functional! The oval eyelets positioned on the front and back, which you can use to change your T-Kits, guarantee you , at the same time, idyllic breathability. You can be 100% confident even on the hottest days, because bad odors and excessive sweating will be just a memory. With the different shades of yellow that we offer you, however, you will be sure to stand out. Here are some outfit ideas to replicate immediately.

• Men's Outfit with T-Yellow :

1. For a casual and sporty look , pair the T-Switch Yellow sneakers with beige chinos and an ivory polo or t-shirt. Add a brown leather empty pocket pochette with fluorescent details and ankle socks with neon inserts and you will be the center of attention.
2. For a poolside drink, wear the T-Switch Yellow sneakers with olive green cargo shorts, an optical white deconstructed linen shirt and tie a paisley bandana around your wrist , which recalls neon yellow. Complete with a small military canvas clutch and a pair of square sunglasses with yellow gradient lenses .

• Women's Outfit with T-Yellow:

1. For a casual outfit, wear the T-Switch Yellow sneakers with a cute loose and light dress in white cotton with ruffles. Alternatively, opt for a mini-dress in Sangallo lace, always an ally to give that fun and playful appeal to your summer afternoons. Complete with a nano baguette shoulder bag in natural raffia and leather. Add an iconic and recognizable detail. For example, a pair of yellow cat-eye acetate sunglasses and you will need nothing else to stand out from the crowd.
2. For a more feminine look, you can enhance your T-Switch Yellow with a midi skirt and a white shirt tied at the waist. You can add a little touch of personality with a headband or a silk scarf in your hair. Finish with a medium bag to carry on your arm like a true fashionista .

Men's Outfit with T-Mango:

1. For a night out at the disco with friends, wear dark blue skinny jeans and a white slim-fit shirt in light cotton, to be worn rolled up on the forearms. To give yourself a tone, you can accompany everything with a midnight blue jacket and put a handkerchief in the yellow pocket. The difference will be made by our Mango T-Switch, with which you can light up the dance floor.
2. For a summer dinner, you can pair the Mango T-Switch sneakers with a pair of black dress pants, a cream tailored shirt and a formal jacket with semi-gloss peak lapels. Guess who will be the focus of all eyes?

Women's Outfit with T-Mango:

1. For an aperitif with a sea view, choose the T-Switch Mango sneakers and match them with a white midi dress in organic cotton and pencil silhouette , with crochet work. Add mango stud earrings and a leather shoulder bag in the same color. All that's left to do is enjoy the sunset.
2. To enchant your evenings you can choose a fabulous slip-dress in black silk charmeuse and embellish everything with bright accessories. A valid light point can contemplate some crystals, ideal as a stone for your earrings or for the necklace. A small mango clutch bag will be a delightful detail. Finally, put on your T-Switch Mango and you will be able to enjoy the evening through the absolute softness of our EVA sole.

You've probably figured it out: yellow is the color that will allow you to hit the mark this summer, especially if you want to be sure to follow the latest trends. Plus, with our T-Switch Yellow or Mango you'll always be in step with fashion, wherever you choose to go.

Article by Alessia Capo